The Basics Of Brand Management

Assume that you are going to a supermarket in order just to buy some fruit juice. Most probably, the related shelves are full of different brands of fruit juice and you have to choose only one. This situation is a very common one in the current life style. People have to make a decision about which brand to buy in even such simple situations. It..

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Jack Welch's Leadership Approach & Ge’s Way

This article has been written to share with you those striking points in the magnificent book called ¡§Jack Welch and General Electric`s Way¡¨, which explains the leadership secrets of the legendary leader of General Electric, Jack Welch.

The book begins in August 1997 with two men playing golf on a sunny summer day. Two middle-ag..

Dr. Ali Erkan TOZLUYURT