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  1. Coaching is not only a thinking system or a doctrine, but also an implementation, a technology which has been benefited from various attitudes and doctrines.
  2. Coaching is not a therapy. Coaching always relates with the future, not the past.
  3. Coaches focus on ‘How’ rather than ‘Why’.
  4. Coaching is not consultancy, do not give advices.
  5. Results in coaching cannot be foreseen.
  6. Coaching is not mentoring. It does not require special experience or expertise about the issues that customer aims.
  7. Agenda of the coach is the agenda of the customer.

  1. Realizing what you expect from life, your aim and your perspective.
  2. Setting more realistic aims.
  3. Taking a collaborator with you who will continuously support and encourage you in your trip to ‘change’
  4. Having someone who will help you with focusing on your aim, being motivated and responsible and who will stand against you whenever you get away from your responsibilities.
  5. Having someone to help you in determining whether your ideas, plans and strategies are approvable and effective or not.

  1. Career
  2. Managerial
  3. Organizational
  4. Individual

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